STRATEGIC MANAGEMENT OF CZECH ENTERPRISES IN CONDITIONS OF GLOBALIZATION AND HYPER-COMPETITION

Changes that have occurred in the global environment, especially the 21st century, are also reflected in the sphere of strategic management and business decision-making. Company managers, if they want to succeed in the today's dynamic and highly competitive environment, should pay more attention to the strategic management process itself. In this paper results of a large-scale research survey are presented, conducted for a set of 456 companies from all over the Czech Republic, aimed at the status and importance of strategic management and at the impact of business environment on prosperity of enterprises. Using Pearson's chi-squared test we will determine dependence/independence of selected categorical variables on profitability of enterprises, including determination of the role and significance of the internal and external business environment using the general linear model. The obtained results indicate underestimation of strategic management in Czech enterprises, especially in the size category of small and medium-sized enterprises. From the point of view of influence of the corporate environment on profitability of the enterprises, the logit model has confirmed high importance of internal corporate resources and the mezzo-environment. Based on our comprehensive survey among Czech companies about their approach to strategic management we can conclude that strategic management and decision-making play and will continue to play an important role in corporate management, future development and competitiveness of enterprises, not only at the national but especially at the international level.