The four ''C''s of in-store promotions: Clarity, continuity, call-to-action, and ... consultants

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作者：
Walker, B
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CD-ROM PROFESSIONAL | 1996年 / 9卷 / 10期
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G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
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1205 ; 120501 ;
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页码：118 / 119
页数：2
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