Technology and know-how transfer as part of a market establishing process: Decision-making issues in culturally different markets

被引：0
|
作者：
Iggland, B
机构：
来源：
INNOVATION IN TECHNOLOGY MANAGEMENT - THE KEY TO GLOBAL LEADERSHIP: THE KEY TO GLOBAL LEADERSHIP | 1997年
关键词：
D O I：
10.1109/PICMET.1997.653715
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Technology transfer to developing markets is part of a market establishing process. However, culturally-based differences in decision-making between the countries involved in the transfer process can delay business ventures or make them impossible. By understanding the different decision-making issues, the success rate can be increased and disappointments prevented.
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页码：931 / 933
页数：3
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