The Comparative Study of Brand Business Model of Chinese and Foreign Travel Agency

American Express and China International Travel Service, for example, analysis of China Travel brand management mold problems raised optimizing China Travel brand business model strategy. Key American Express brand management model of the success lies a strong brand awareness and accurate brand positioning, improve brand structure, branding, extensive and efficient brand management, timely brand expansion, China International Travel Service brand business model is more successful It depends on the modern mode of operation, management and price monopoly price positioning. Compared with the Express Company, lack of brand awareness China Travel brand management, business philosophy immature to form a scale. Chinese travel agency brand business model from the need to establish brand awareness and start operating characteristics, enhance enterprise competitiveness; pay attention to establish a corporate image market, improve enterprise management level, the scale of business model; brand building strategic alliances to strengthen the brand and related industries strategic cooperation.