Towards a practice theory of entrepreneuring

Adopting a process perspective on entrepreneurship, captured by the notion of "entrepreneuring," the emerging practice-theory approach in the social sciences is proposed as an appropriate frame of reference. Entrepreneuring as a practice is ontologically/epistemologically qualified by presenting phronesis as the relevant guiding intellectual virtue in the knowledge-creating process. A constructionist view invites different modes of coping with an ambiguous environment, including the use of analogizing and bricolage when enacting entrepreneuring by way of improvisation and personal networking. The notion of "organizing context" is introduced to grasp how collective support for entrepreneuring may be mobilized. Enactive research as an interactive way for doing field research is outlined and illustrated in order to complete the paradigmatic and theoretical arguments for a practice-theory approach to entrepreneuring with an adequate methodology.