Place branding and place marketing: a contemporary analysis of the literature and usage of terminology (vol 16, pg 255, 2019)

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Kumar, Navin

Panda, Rajeev Kumar

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INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING | 2020年 / 17卷 / 02期

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F [经济];

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02 ;

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页码：253 / 253

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