Does Consumers' Feeling Affect Their Quality of Life? Roles of Consumption Emotion and Its Consequences

被引：21
|
作者：
Lee, Seonjeong [1 ]
Manthiou, Aikaterini [2 ]
Jeong, Miyoung [1 ]
Tang, Liang [3 ]
Chiang, Lanlung [4 ]
机构：
[1] Univ Massachusetts, Amherst, MA 01003 USA
[2] NEOMA Business Sch, Mont St Aignan, France
[3] Iowa State Univ, Ames, IA USA
[4] Yuan Ze Univ, Chungli, Taiwan
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2015年 / 17卷 / 04期
关键词：
festivals; consumption emotion; quality of life; satisfaction; loyalty; LOYALTY;
D O I：
10.1002/jtr.1988
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Emphasizing the importance of attendees' consumption emotion, this study investigates the impact of festival attendees' consumption emotion on their psychological outcomes such as satisfaction, perceived quality of life and loyalty toward the festival. Structural equation modeling is used to test the dynamics of festival attendees' consumption behavior and its consequences. Results of this study indicate that festival attendees' emotional behavior has a positive relationship with their overall satisfaction, which is identified as a key predictor for their loyalty and quality of life. The study's theoretical contributions and practical implications are discussed in detail along with its limitations. Copyright (c) 2014 John Wiley & Sons, Ltd.
引用
收藏
页码：409 / 416
页数：8
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