Halal cosmetics: External pressures to adopt Halal certification

This study investigates external factors that pressure Malaysian cosmetic manufacturers to adopt Halal certification in the business. The government, customer, competitor, supplier pressure and government support have been derived as the external pressures for this study. The study has been conducted through a structured questionnaires, and non-probability sampling procedure is employed. At the end of the data collection period, a total of 143 responses from cosmetics manufacturers are obtained. SPSS is used to perform statistical analysis in this study. The results indicate that all five external factors are significantly related towards Halal certification adoption among cosmetic manufacturers in Malaysia. The Halal certified cosmetic manufacturers has indicated that the level of pressure is higher to adopt Halal certification in comparison with non Halal certified cosmetic manufacturers. This study contributes in terms of understanding the underlying dimensions of driven factors and obstacles of Halal certification adoption within the context of the future adopters. Perhaps, a new perspective from which many more studies could be developed. The results of the study can serve as guidelines to the practitioner and the policymakers.