Political ideology, media-source preferences, and messaging strategies: A global perspective on trust building

被引：9

作者：

Cacciatore, Michael A. ^{[1
]}

Meng, Juan ^{[1
]}

Boyd, Ben ^{[2
]}

Reber, Bryan H. ^{[1
]}

机构：

[1] Univ Georgia, Grady Coll Journalism & Mass Commun, Dept Advertising & Publ Relat, Athens, GA 30602 USA

[2] Edelman, New York, NY USA

来源：

PUBLIC RELATIONS REVIEW | 2016年 / 42卷 / 04期

关键词：

Trust; Political ideology; Public affairs; Relationship management; Public relations; ORGANIZATION-PUBLIC RELATIONSHIP; MARKET-RESEARCH;

D O I：

10.1016/j.pubrev.2016.05.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Using global survey data based on the 2013 Edelman Trust Barometer annual survey, this paper looks at predictors of business trust in the top five countries based on GDP ranking the United States, China, Japan, Germany, and France. Demographics emerged as significant predictors of trust across countries, while political ideology was a key driver of trust in the U.S. Political ideology also interacted with preferred media choice in. predicting trust. Theoretical and practical implications for effective public relations practice are discussed. Published by Elsevier Inc.

引用

页码：616 / 626

页数：11

共 15 条

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