Rejuvenating a Brand Through Social Media

被引：0
|
作者：
Mount, Matthew [1 ]
Martinez, Marian Garcia [2 ]
机构：
[1] Univ Kent, Kent Business Sch, Canterbury, Kent, England
[2] Kent Business Sch, Canterbury, Kent, England
来源：
MIT SLOAN MANAGEMENT REVIEW | 2014年 / 55卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：14 / 16
页数：3
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