Cranberry juice (CJ) and cranberry proanthocyanidins (PAC) are widely known for their antibacterial, antiviral, and pharmacological activities. The effect of CJ and cranberry PAC on the infectivity of food-borne viral surrogates, murine norovirus (MNV-1), feline calicivirus (FCV-F9), MS2 (ssRNA) bacteriophage, and phi X-174 (ssDNA) bacteriophage after 0 min to 1 h at room temperature was evaluated. Viruses at titers of similar to 5 log(10)PFU/ml were mixed with equal volumes of CJ at pH 2.6. CJ at pH 7.0, 0.30 mg/ml CJ PAC, 0.60 mg/ml PAC, or water and incubated for 0, 10, 20, 30, 40, 50 min, and 1 h at room temperature. Infectivity was determined using standard plaque assays. The viral reduction rates of the four tested viruses were found to vary considerably. Among the tested viruses. FCV-F9 titers were decreased the most by similar to 5 log(10)PFU/ml within 30 min. MS2 titers were decreased the least by only similar to 1 log(10)PFU/ml after 1 h with CJ at pH 2.6 and 0.30 mg/ml PAC, and similar to 0.5 log(10)PFU/ml with CJ at pH 7.0 and 0.15 mg/ml PAC. MNV-1 and phi-X174 showed comparable titer reductions which was between that of FCV-F9 and MS2. In most cases, viral reduction within the first 10 min of treatment accounted for >= 50% of the total reduction. Transmission electron microscopy on FCV-F9 treated with CJ and PAC revealed structural changes. This study shows potential of using natural bioactive compounds for controlling foodborne viral diseases. Further studies are necessary to elucidate the mechanism of action of CJ components and to understand the differences in viral titer reduction profiles. Published by Elsevier Ltd.