Jupiter's aurora shows, among other features, a persistent, continuous oval of luminosity that encircles each magnetic pole and maps along magnetic field lines to the middle magnetosphere (r approximate to 30 R-J). This auroral oval is interpreted here as the ionospheric footprint of the upward Birkeland (magnetic field aligned) current that enforces partial corotation of magnetospheric plasma moving outward from its source (the Io plasma torus) to its sink (the outer magnetosphere and ultimately the solar wind). A simplified model of this current system, based on the assumption of a constant, uniform plasma outflow in a spin-aligned dipole magnetic field, has a maximum upward Birkeland current density at an ionospheric latitude that maps to the middle magnetosphere. Strong upward Birkeland currents are known, from terrestrial studies, to produce bright aurora.