Medical Information Support of the Sales Force: An External and Internal Assessment

被引：1
|
作者：
Advani, Ashish [1 ]
Marsh, Christi
Ashworth, Laurel E. [2 ]
机构：
[1] Mercer Univ, Coll Pharm & Hlth Sci, Drug Informat Serv, Atlanta, GA 30341 USA
[2] Mercer Univ, Coll Pharm & Hlth Sci, Drug Informat Ctr, Atlanta, GA 30341 USA
来源：
DRUG INFORMATION JOURNAL | 2010年 / 44卷 / 06期
关键词：
Medical/drug information; Industry; Sales force; Sales representatives; Customer service;
D O I：
10.1177/009286151004400604
中图分类号：
R19 [保健组织与事业（卫生事业管理）];
学科分类号：
摘要：
To enhance medical information (MI) support of the sales force, two online surveys were designed: an external survey to identify general avenues for improvement and an internal survey to identify specific opportunities for improvement. The external survey was disseminated to 86 MI departments to determine standard MI practices in support of sales representatives. The internal survey assessing sales representative satisfaction with existing MI services was disseminated to 778 Solvay Pharmaceuticals Inc sales representatives. Both surveys were sent in December 2007 and remained open through January 2008. Eighteen MI departments (21%) responded to the external survey and 420 sales representatives (54%) responded to the internal survey. Results from these surveys suggested several considerations for the enhancement of MI support of the sales force.
引用
收藏
页码：685 / 691
页数：7
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