Media coverage of Einstein's visit to Spain as a model of journalistic excellence. Content analysis and of the possible influence of Spanish physics

This paper analyzes the media coverage of Einstein's travel to Spain in 1923. We use content analysis to conclude that mathematic language was not forbidden in the press of that age. On the other hand, in 1923 journalists made use of other press genders, such as interpretative report or feature, which let a better use of pure literary style. We show how press used to insert carttons about Einstein, which is an evidence of the good knowledge of that event by the public opinion. Despite the use of a high level scientific language, we provide news which show how Einstein was followed by common people as nowdays only would do with footbollers or singers. Finally we analize the journalistic debate happened in Spain in order to get an effective media coverage of that event. We conclude that maybe that coverage had an influence in the later development of Spanish physics.