Export information use:: A five-country investigation of key determinants

被引:20
|
作者
Souchon, AL [1 ]
Diamantopoulos, A
Holzmüller, HH
Axinn, CN
Sinkula, JM
Simmet, H
Durden, GR
机构
[1] Aston Univ, Mkt Grp, Birmingham B4 7ET, W Midlands, England
[2] Univ Loughborough, Chair Mkt & Business Res, Loughborough, Leics, England
[3] Univ Loughborough, Sch Business, Loughborough, Leics, England
[4] Univ Dortmund, Dept Mkt, Dortmund, Germany
[5] Ohio Univ, Coll Business, Dept Mkt, Athens, OH 45701 USA
[6] Univ Vermont, Sch Business, Burlington, VT 05405 USA
[7] Hsch Bremerhaven, Bremerhaven, Germany
[8] La Trobe Univ, Grad Sch Management, Bundoora, Vic, Australia
关键词
D O I
10.1509/jimk.11.3.106.20154
中图分类号
F [经济];
学科分类号
02 ;
摘要
Although information use is crucial for effective export decision making and ultimately export performance, most of the extant literature focuses on information acquisition rather than information use. Using data from a five-country survey of exporting firms, this study examines the impact of information-, export-, and context-specific variables on different types of export information use. The results show that the effects of these factors depend on the type of information use considered and the mode of information acquisition involved. The authors discuss implications of the findings and identify further research directions.
引用
收藏
页码:106 / 127
页数:22
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