A Study on Impacts of Big Data and Their Countermeasures on Financial Accounting

Nowadays, the amount of information data is increasing quickly. Big data era has come. As an indispensable part of social development and economic progress, financial accounting is inevitably influenced by big data era. The paper adopts comparative analysis to study the impacts of big data on financial accounting. The main diverse aspects between traditional financial accounting and financial accounting in big data are as follows: financial accounting information, asset measurement, financial data processing method and functions of financial accountants. Furthermore, this paper innovatively points out that the location of accounting objective is influenced by big data. Then countermeasures are put forward based on these impacts.