Pedagogical support of human activity, namely, the creation of conditions for development and self-development of individuals both in creative productivity and in socio-psychological readiness to live under fast-changing society is one of the evident trends to reduce socio-psychological frustrations and the precondition in anthropocentricity of innovative changes. That is why the most urgent trends in pedagogical support are connected with the teaching of creativity, psychologically comfortable involvement into the innovative environment as well as with new additional means of professional activity (new communication means, Internet and etc.).The article focuses on the essential characteristics of a creative paradigm of higher education in the context of the anthropocentricity principle. The new educational paradigm is also characterised by the principles of "intellectual maturity as meta-goal-setting", "self-development of activity subjects", "co-creativity of activity subjects on the level of their co-existence", "openness, integrity, self-organization", "anthropocentricity of innovative changes".