HEALTH PUBLIC RELATIONS CAMPAIGN AND ONLINE NEWS COVERAGE FOCUS

Healthcare systems in every country are facing considerable challenges in providing high-quality, safe and universally-accessible care. Some countries are undertaking a major overhaul of their health systems, while others are striving to be more responsive to the needs of the public. This research focus on the impact of online newspaper in Ivory Coast or Cote d'Ivoire namely, Abijan.net in distributing health information using public health campaign towards the public. A total of related 50 news were content analysed for one year in 2016. Instruments via coding sheet and coding instructions were developed to answer the research questions using the Agenda-Setting concept and information sharing and social marketing framework. Holsti reliability and validity test revealed 0.87 consistencies. The Ivory Coast government with the help of NGOs has been very pro-active for the past few years promoting health campaign to the public. An effective smart partnership between government of Ivory Coast and NGO was important modus operandi to run this policy via health campaign. One of the PDNS campaign is collaboration with Galenicum and NGO ADESC. The research result revealed that Abidjan.net as online newspaper gave attention to women and children, high infant mortality and maternal mortality rate. Health campaign news also gave attention to basic health, hygiene and nutrition. Information on health care services which were being carried out through consultations at the community clinic, medical visits to primary schools, vaccination and medical examinations for children were also noticeable in the Abidjan.net. (C) 2018 Published by Future Academy www.FutureAcademy.org.UK