An initial coin offering (ICO) is an innovative way for entrepreneurs of blockchain companies to raise capital by selling tokens to a crowd of investors. Regardless of its popularity, ICO is still considered as a controversial activity that has emerged in the domain of financial technology ( fintech). However, even though ICOs have attracted much attention in the cryptocurrency market, research in this area is still sparse. In this article, we comment on recent work discussing information asymmetry in ICOs. We explore the significance of the research in the fintech domain. We also point out interesting research questions in this area that are worthy of investigation and some directions for future research.