STRATEGIC ANALYSIS OF THE EDUCATIONAL OFFERING DIVERSIFICATION AT THE FACULTY OF ECONOMIC, LAW AND ADMINISTRATIVE SCIENCES

The aim of this paper is to present the diversification strategy as a potential option of development for universities and to demonstrate the applicability of the diversification star method in adopting decisions at a strategic level. The applicative aspect is represented by a case study on the diversification strategy of the economic specializations at the Faculty of Economic. Law and Administrative Sciences at "Petru Maior" University of Tirgu Mures. Therefore, we have carried out a preliminary investigation in order to set the necessary efforts for the implementation of a new specialization through the diversification star method. The points of this star represent the influence factors and by means of a mathematical calculation algorithm this method provides information on the effort of implementation of a new specialization. The defining feature of this paper is the novelty character, because the university diversification strategy has not been a scientific analysis subject. In writing this paper we have used the date that we got through the group technique, focus group, underlining in this way the participation character of the method. An advantage of this paper is the integrating character of the data used from the pre-university and university environment. In conclusion, the diversification star method is efficient, reliable, original and can be successfully applied in the defining process of the educational offering at any university.