CONSUMER INNOVATIVENESS EFFECTS ON RETAIL EXTENSION EVALUATIONS

被引：0
|
作者：
Chong, Merissa [1 ]
Pappu, Ravi [1 ]
Tombs, Alastair [1 ]
机构：
[1] Univ Queensland, Brisbane, Qld 4072, Australia
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：888 / 888
页数：1
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