Analysis of Influence on Brand Expansion of International Hotel Groups in China

被引：0

作者：

Liu, Lin ^{[1
]}

Zhu, Zhengjie ^{[1
]}

机构：

[1] Harbin Univ Commerce, Tourism & Cuisine Sch, Harbin, Heilongjiang, Peoples R China

来源：

2017 2ND ISSGBM INTERNATIONAL CONFERENCE ON INFORMATION, COMMUNICATION AND SOCIAL SCIENCES (ISSGBM-ICS 2017) | 2017年 / 78卷

关键词：

International hotel groups; Brand expansion; Strategy;

D O I：

10.26602/lnms.2017.78.147

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The rapid development of international hotel groups in China has brought great pressure to our domestic hotels. But it is necessary for domestic hotels to learn their strategic decisions and expansion modes of brand expansion. So our domestic hotels need to get clear about the difference on brand development and take active coping strategies to make sure that they may survive and develop well in the coming fierce competition.

引用

页码：147 / 150

页数：4