Analysis of the Genre Intertextuality of Russian Social Advertising Summary

This article focuses on the intertextual features and intertextual functions of Russian public service advertisements (PSA) and works in other genres. The genre of Russian public service advertisements is associated with genres of interviews, literatures, laws and animations. In the field of advertisement, there is also generic intertextuality between Russian public service advertisements and political advertisements. Intertextuality contributes to the implementation of the attractive, persuasive and aesthetic functions of advertisements, and reflects the intercultural nature of social development to a certain extent.