Predicting Trading Behavior Based on Personality Types and Emotion Regulation in Stock Exchange Investors in Shiraz

The purpose of this study is to predict the trading behavior of investors in the stock market based on personality types and emotion regulation. In the present study, a questionnaire was used to collect data, including the emotion regulation questionnaire, which is a self-report tool prepared in 1399 by Garnfski, Craig and Flip Spinhaun, and a personality type questionnaire based on McGray and Costa theory. (1989). The Transaction Behavior Questionnaire, which is a researcher-made questionnaire, has been used by Ismaili (2012) in the dissertation. The findings of this study showed that personality types and emotion regulation affect the trading behavior of stock exchange investors in Shiraz. In explaining the effect of personality types on the trading behavior of investors of the stock exchange in Shiraz, it can be said: Extraversion, flexibility, responsibility had a (positive) effect on the variable of trading behavior and the variable of pleasantness did not have a significant effect on the variable of trading behavior. The results of this study show that personality traits affect the transactional behavior of individuals and consequently their investment performance. Explaining the effect of emotion regulation on the trading behavior of stock exchange investors in Shiraz, we can say: Cognitive strategy of self-blame, acceptance, positive refocus, refocusing planning, has had a (positive) effect on the variable of trading behavior. Also, rumination, insignificance, catastrophe and other blame have had a (negative) effect on the trading behavior variable and the positive revaluation variable has not had a significant effect on the trading behavior variable.