PUBLIC APPRAISAIL OF THE BEST FIRMS IN CSR IN THE CZECH REPUBLIC

In recent years we have lived in a world of rising interest in the isssues of social responsibility, that is supported not only by the multinational and international organizations, the European Union and the governments but also by the firms themselves. At present, when we are facing the economic crisis, a widely spread support of CSR is being tested again. Also from these reasons it is necessary to look for ways that will contribute to implementation of CSR ideas into everyday practice of the business sector so that CSR would become a part of the strategy in the long-term. In our opinion one of the ways for implementation may be public appraisal of the best firms in area of CSR in the Czech Republic.