Strategizing through analyzing and influencing the network horizon

被引:128
作者
Holmen, E
Pedersen, AC
机构
[1] Norwegian Univ Sci & Technol, Dept Ind Econ & Technol Management, N-7491 Trondheim, Norway
[2] Univ Twente, NL-7500 AE Enschede, Netherlands
关键词
network horizon; intermediary functions; strategy; relationships;
D O I
10.1016/S0019-8501(03)00014-2
中图分类号
F [经济];
学科分类号
02 ;
摘要
How does a firm keep on being valuable in a network? One requirement is that the firm has a sufficient overview of the network and its dynamics. In other words, a firm's strategy depends on the firm's overview of the network-its network horizon. How comprehensive or limited should its network horizon be? Is it necessary to know the network beyond the direct counterparts? Such issues have not received much attention. In this article, we discuss network horizons and argue that limited network horizons are both inevitable and useful. However, such myopia requires that a firm's counterparts effectively and efficiently mediate between the firm and the rest of the network. Based on a case study, we introduce and discuss three mediating functions of counterparts: a joining, a relating, and an insulating function, and we claim that in order to support a firm's strategizing, managers need to analyze and influence counterparts' mediating functions and thereby the firm's network horizon. (C) 2003 Elsevier Science Inc. All rights reserved.
引用
收藏
页码:409 / 418
页数:10
相关论文
共 29 条
[1]  
ANDERSEN PH, 2001, DIVISION INTERFIRM
[2]   DYADIC BUSINESS RELATIONSHIPS WITHIN A BUSINESS NETWORK CONTEXT [J].
ANDERSON, JC ;
HAKANSSON, H ;
JOHANSON, J .
JOURNAL OF MARKETING, 1994, 58 (04) :1-15
[3]  
[Anonymous], THESIS UPPSALA U UPP
[4]  
[Anonymous], 1990, SCAND J MANAG
[5]  
[Anonymous], NORDIC ORG STUDIES
[6]  
[Anonymous], AM ECON REV
[7]  
BLANKENBURG D, 1992, THESIS UPPSALA U UPP
[8]   POWER, EQUITY AND COMMITMENT IN EXCHANGE NETWORKS [J].
COOK, KS ;
EMERSON, RM .
AMERICAN SOCIOLOGICAL REVIEW, 1978, 43 (05) :721-739
[9]  
DUBOIS A, 2002, SINERGIE AUG, V58
[10]  
Easton G., 1992, IND NETWORKS NEW VIE, P1