Preferences of Individual Investors from Different Generations in Poland in Terms of Socially Responsible Investments

The purpose of this chapter is to present the approach and attitude of different generations of individual investors to socially responsible investments on the financial market in Poland. We use critical analysis of literature, statistical data analysis, as well as description and comparison methods. The study shows that there are differences between individual investors with different generations (Baby boomers, Generation X, and Generation Y) in their approach and attitude to social responsibility in the financial market. The Baby Boomer Generation is more likely to declare a socially responsible attitude when making investment decisions compared to younger generations.