Perception of quality of high tech products made in Mexico, Italy, USA, Germany and China: A two country empirical analysis

被引：0

作者：

Khan, Mohammad Ayub ^{[1
]}

Arroyo, Judith Luna ^{[1
]}

机构：

[1] Tec Monterrey, Sch Business, Mexico City, DF, Mexico

来源：

INFORMATION MANAGEMENT IN THE MODERN ORGANIZATIONS: TRENDS & SOLUTIONS, VOLS 1 AND 2 | 2008年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper studied the perception. of quality of high tech products produced or made (country of origin) in Mexico, Italy, USA, Germany and China. Data were collected from the Mexican and Italian undergraduate business students and analyzed using a repeated measures-ANOVA and MANOVA. The study found that high tech products made in. developed nations are perceived to be of relatively high quality and that high tech products produced in developing nations like China and Mexico are perceived to be of relatively low qualify. However, in case of Italy as a country of origin for high tech products, the study showed that customers perceive Italian high tech products to be of average quality.

引用

页码：251 / 268

页数：18