MOBILE APPLICATION DESIGN FOR DIGITAL MARKETING AND MANAGEMENT OF HORTICULTURAL CROPS

The agricultural sector is one of the influential sectors that contribute significantly to the economy of many Indonesians. Ironically, farmers, as the main actors in this sector,do not yet have good welfare. This condition also occurs in Garut Regency as the most significant contributor to the GDP of West Java Province due to the marketing and management system for horticultural crops has not been integrated. Therefore, mobile-based applications to improve crop management and as a digital marketing media is hoped to increase the competitiveness of superior horticultural products in the Garut district. This research was conducted through a field survey and interview of 30 farmersin the subdistricts of Cigedug and Bayongbong and representatives of employees at the Agriculture Office of Garut Regency. Secondary data in crop production reports, production maps, agricultural machinery, and others were used to support the primary data. Interview results indicate that agricultural production and marketing of horticultural products in Garut Regency are still carried out conventionally. It makes the farmers' access to various information and markets very limited. Therefore, this study aims to design a mobile-based Marketing Information System and assist plant maintenance and plant marketing in an integrated manner In addition, a Prototype wasused as the system development method. This study can help farmers market their agricultural commodities and determine the Agriculture Office of Garut Regency policies.