MIXED METHODS RESEARCH IN THE SOUTH AFRICAN JOURNAL OF ECONOMIC AND MANAGEMENT SCIENCES: AN INVESTIGATION OF TRENDS IN THE LITERATURE

Mixed methods research (MMR), which is touted as a third methodological movement is increasingly becoming a popular approach in several fields as a result of the promise it holds to providing a better and balanced investigation of research problems in context. In spite of that, there is limited knowledge about its pervasiveness in economic and management sciences in South Africa. Based on a content analysis of 332 articles published in The South African Journal of Economic and Management Sciences from 2003 to 2011, the main purpose of this quantitative study is to explore the prevalence of MMR in SAJEMS. Although methodological advances have been made in the field of economic and management sciences as reflected in the articles in SAJEMS, the findings reveal that scholars employ quantitative and qualitative methodologies than MMR. Given the paucity of MMR in the field, this study underscores the potential benefits of embracing methodological pluralism as it offers methodological and theoretical benefits. First, the use of MMR provides the possibility for researchers to obtain a comprehensive picture of a phenomenon under investigation and achieve their research purpose effectively. Secondly, its utilisation may also contribute to theory development and the maturity of the field as reflected in SAJEMS.