Study on Insurance Companies' Investment Strategies on Internet Sales Channel

被引：0

作者：

Xu Minmin ^{[1
]}

Zhang Jianbo ^{[1
]}

机构：

[1] Beijing Technol & Business Univ, Dept Insurance, Beijing 100048, Peoples R China

来源：

PROCEEDINGS OF THE 2015 CHINA INTERNATIONAL CONFERENCE ON INSURANCE AND RISK MANAGEMENT | 2015年

关键词：

Internet sales channel; Insurance Company; Strategy;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

Insurance premium achieved through internet channel is 85.89 billion RMB in 2014. It occupied 4.24% of the total premium income. To insurance companies, internet sale channel become more important. We research on insurance companies' strategies on Internet sales channel. It concludes five parts. The first is introduction. The second is to define the relative concept. The third part is the situation of insurance companies' investment on internet sales channel. The fourth is the investment principles on internet sales channel. The fifth is insurance companies' investment strategies.

引用

页码：408 / 418

页数：11