Developing futuristic product portfolios: A major panacea for the sluggish American industry

被引：0
|
作者：
Samli, AC
机构：
[1] Dept. of Mgmt., Mktg./Logistics, University of North Florida, Jacksonville
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1996年 / 25卷 / 06期
关键词：
D O I：
10.1016/S0019-8501(96)00068-5
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
American competitiveness is on the decline. This article presents a new concept coined futuristic product portfolio. These are portfolios dealing with product ideas for the future. This new concept if used effectively would enhance the competitiveness of the U.S. firms both at home and abroad. Discussion is centered around developing such a portfolio. Such portfolios are developed in three stages: (1) generating ideas, (2) evaluation, and (3) prioritization. An attempt is made to develop a paradigm that may be used to manage futuristic products. (C) Elsevier Science Inc., 1996
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页码：589 / 600
页数：12
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