All Times Gone by Were Far Better? : Tourism Facing the Challenges of the New Normality

Facing the Coronavirus (Covid-19) pandemic positions us in front of the first major health crisis of the last century with a significant impact on the social, economic, political and cultural levels, bringing out the critics towards globalization that were already on the discussion table. Although tourism has managed to recover from other crises that have occurred, for the first time the current pandemic caused a total interruption in the flow of travelers both inland and between countries. The pandemic -and the consequent closure of borders-, has accelerated and deepened the questioning of the way countries have been managing tourism, especially based on the negative effects on destination communities and their heritage, as well as on the environment. Sustainable tourism stands as a structuring factor for the recovery of tourism worldwide.