Previous analyses into flexural deformation on the icy satellites of Jupiter and Saturn have assumed static, elastic lithospheres. Viscous creep within the lithosphere, however, can cause evolution over time. Here, we apply a finite-element model that employs a time-dependent elastic-viscous-plastic theology in order to investigate flexure on icy satellites. Factors that affect this time-dependent response are those that control creep rates; surface temperature, heat flow, and grain size. Our results show that surface temperature is by far the dominant factor. At higher surface temperatures (100-130 K), the evolution of the deformation is such that the thickness of a modeled elastic lithosphere could vary by up to an order of magnitude, depending on the time scale over which the deformation occurred. Because the flexure observed on icy satellites generally indicates transient high heat flow events, our results indicate that the duration of the heat pulse is an important factor. For the icy worlds of Jupiter and Saturn, static models of lithospheric flexure should be used with caution. (C) 2011 Elsevier Inc. All rights reserved.