The Impact of Locus of Control and Controlling Language on Psychological Reactance and Ad Effectiveness in Health Communication

被引：12
|
作者：
Xu, Jie [1 ]
机构：
[1] Villanova Univ, Dept Commun, 800 E Lancaster Ave, Villanova, PA 19085 USA
来源：
HEALTH COMMUNICATION | 2017年 / 32卷 / 12期
关键词：
PUBLIC-SERVICE ANNOUNCEMENTS; PERSUASIVE MESSAGES; SENSATION SEEKING; SMOKING BEHAVIORS; COLLEGE-STUDENTS; STATE REACTANCE; POWERFUL OTHERS; TRAIT REACTANCE; ORGAN DONATION; MEDIATING ROLE;
D O I：
10.1080/10410236.2016.1230807
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Based on two theoretical modelspsychological reactance theory (PRT) and locus of controlthis study examines the individual and joint effects of locus of control and controlling language on young adults' information processing. Two experimental studies on anti-driving-after-drinking (anti-DAD) and antismoking public service announcements (PSAs) were conducted that were conceptual replications of each other. Both studies afforded evidence that those with external locus of control were more involved in risky behaviors. There was a consistent interaction between locus of control and controlling language, such that those with internal locus of control were more sensitive to this message feature compared to those with external locus of control. Controlling language was found to increase reactance. The theoretical and managerial implications for health communication are elaborated. Limitations and directions for future research are also outlined.
引用
收藏
页码：1463 / 1471
页数：9
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