The Effect of Ownership Concentration and Related Diversification Strategy of Entrepreneurial Enterprises on Enterprise Performance

Based on the theory of principal-agent theory, this paper makes an empirical study on the process of influencing the performance of enterprises by using the analysis method of "power-decision-performance" analysis, using hierarchical regression and group regression analysis to analyze the diversification strategy of entrepreneurial enterprises analysis. The results show that the ownership concentration of entrepreneurial enterprises has a positive impact on the financial performance of entrepreneurial enterprises and has a negative impact on the market performance of entrepreneurial enterprises. The increase of ownership concentration will inhibit the diversified development tendency of entrepreneurial enterprises, and the related diversification strategy which has a positive effect on the financial performance and market performance of the enterprise. The related diversification strategy has some mediating effect in the process of the impact of ownership concentration on the performance of the firm, and the negative report of the media has a negative adjustment in this process.