Customer-driven innovation

被引：98

作者：

Desouza, Kevin C. ^{[1
]}

Awazu, Yukika

Jha, Sanjeev ^{[2
]}

Dombrowski, Caroline ^{[3
]}

Papagari, Sridhar ^{[4
]}

Baloh, Peter ^{[5
]}

Kim, Jeffrey Y. ^{[1
]}

机构：

[1] Univ Washington, Fac Informat Sch, Seattle, WA 98195 USA

[2] Univ Illinois, Coll Business Adm, Chicago, IL USA

[3] Univ Washington, Seattle, WA 98195 USA

[4] Univ Illinois, Coll Business Adm, MIS, Chicago, IL USA

[5] Univ Ljubljana, Fac Econ, Informat Management Dept, Ljubljana 61000, Slovenia

来源：

RESEARCH-TECHNOLOGY MANAGEMENT | 2008年 / 51卷 / 03期

关键词：

innovation; customers; knowledge management;

D O I：

10.1080/08956308.2008.11657503

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Involving customers in the innovation process entails a host of new concerns, concepts and managerial decisions. Transitioning from older models of no or low customer involvement requires attention to the different types of customer innovation, organizational mission and organizational structure. This article provides a typology for customer innovation, describes how to involve customers in the innovation process, and offers guidelines for shifting organizational structure and emphasis toward customer-driven innovation in order to enable continual, sustainable innovation.

引用

页码：35 / 44

页数：10

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