Consumer innovativeness and its correlates: A propositional inventory for future research

被引:170
作者
Bartels, Jos [1 ]
Reinders, Machiel J. [1 ]
机构
[1] Univ Wageningen & Res Ctr, Agr Econ Res Inst, NL-2502 LS The Hague, Netherlands
关键词
Consumer innovativeness; Propositional inventory; Systematic literature review; Innate innovativeness; Domain-specific innovativeness; Innovative behavior; OPTIMUM STIMULATION LEVEL; MARKET ORIENTATION; WEBSITE LOYALTY; PERSONAL CHARACTERISTICS; STYLE/INVOLVEMENT MODEL; COMPANY IDENTIFICATION; OPINION LEADERSHIP; SYSTEMATIC REVIEWS; COGNITIVE STYLES; INTERNET USAGE;
D O I
10.1016/j.jbusres.2010.05.002
中图分类号
F [经济];
学科分类号
02 ;
摘要
This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness. (C) 2010 Elsevier Inc. All rights reserved.
引用
收藏
页码:601 / 609
页数:9
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