Building consumer trust online

被引：1038

作者：

Hoffman, DL ^{[1
]}

Novak, TP ^{[1
]}

Peralta, M ^{[1
]}

机构：

[1] Vanderbilt Univ, Owen Grad Sch Management, Nashville, TN 37240 USA

来源：

关键词：

D O I：

10.1145/299157.299175

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

How merchants can win back lost consumer trust in the interests of e-commerce sales.

引用

页码：80 / 85

页数：6

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[3]

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[4]

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[6]

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[7]

HOFFMAN D, 1997, PRIVACY ELECTRONIC C

[8]

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[9]

LANDESBERG M, 1998, FEDERAL TRACE CO JUN

[10]

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