Building consumer trust online

被引:1038
作者
Hoffman, DL [1 ]
Novak, TP [1 ]
Peralta, M [1 ]
机构
[1] Vanderbilt Univ, Owen Grad Sch Management, Nashville, TN 37240 USA
关键词
D O I
10.1145/299157.299175
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
How merchants can win back lost consumer trust in the interests of e-commerce sales.
引用
收藏
页码:80 / 85
页数:6
相关论文
共 12 条
[1]  
ACHS N, 1997, 1998 ONL SHOPP REP S
[2]  
Culman M., 1995, J DIR MARK, V9, P10
[3]  
DRISCOLL M, 1995, SECURE ONLINE PAYMEN
[4]  
ERWIN B, 1997, FORRESTER REPORT, V1
[5]  
FROOMKIN M, 1996, U PITTSBURGH J LAW C, V95, P15
[6]  
GOODWIN C, 1991, J PUBLIC POLICY MARK, V10, P106
[7]  
HOFFMAN D, 1997, PRIVACY ELECTRONIC C
[8]  
Hoffman D. L., 1997, Information Society, V13, P43, DOI 10.1080/019722497129278
[9]  
LANDESBERG M, 1998, FEDERAL TRACE CO JUN
[10]  
*NIELS MED RES, 1997, NIELS MED RES COMM N