Research on the Application Value of Hand-painted Art in the New Media Advertising Design

With the rapid development of modern advanced science and technology, advanced science and technology affects our life style and production mode in various ways, and the rapid development of new media forms the new media era of the digital feature such as Internet and mobile terminal, it continues to impact on the newspapers, periodicals, broadcasting, television and other traditional media. With the development of new technology, the new media has brought great convenience to people, for example, media TV on public transport, mobile phone APP, Internet video and so on bring the full range of influence, which are causing a visual change and changing the social life. By way of image transfer information, the visual communication in new media is the formation of the a new era of reading pictures, changing the aesthetic ability in the image art. Under the background of new media era, the old art has eclipsed, so artists began to pursue high-level information media channels, and designers seek hand-painted art with its unique creativity. Through the innovative mining of hand-painted art, this paper mainly studies the communication value and application significance in the new media advertising design and the purpose is to confirm that the hand drawn art has three aspects of cultural heritage, art and business in the design of new media advertising.