Purpose The transportation sector is frequently criticized for its adverse environmental impacts. Industrial managers and decision-makers in the transportation sector have difficulty embracing sustainable transportation. Taking this difficulty into consideration, this study intends to locate and evaluate the enablers of sustainable transportation. Design/methodology/approach Using the Pareto analysis, the study finalized 20 enablers from the list of 25 enablers. The finalized enablers are prioritized, and their causal inter-relationships are revealed using the grey-decision-making trial and evaluation laboratory (grey-DEMATEL) method. A sensitivity analysis is performed to determine the influence of experts' weight in the final results. Findings Findings reveal enhancement of cross-departmental cooperation, decision synchronization, technology cooperation, policy cooperation and route optimization as the five most critical enablers of sustainable transportation. Based on the results, the study proposes some policy implications for the decision-makers to proactively incorporate sustainability concepts. Originality/value This paper is the first of its kind to evaluate the enablers of sustainable transportation in the Indian leather industry. This paper proposes a comprehensive list of enablers of sustainable transportation and reveals their causal interrelationships using grey-DEMATEL. The weight of the provided enablers will help the industrial managers to more proactively take sequential actions to incorporate sustainable transportation.