SURVEY OF INDIVIDUALS' ATTITUDES TOWARDS OVERCHOICE

被引：0
|
作者：
Adamoniene, R. [1 ]
Kartasova, J. [2 ]
机构：
[1] Mykolas Romeris Univ, V Putvinskio Str 70, LT-44211 Kaunas, Lithuania
[2] Mykolas Romeris Univ, LT-08303 Vilnius, Lithuania
来源：
DRIVERS FOR PROGRESS IN THE GLOBAL SOCIETY | 2015年
关键词：
behavioural finance; behavioural economics; irrational behaviour; overchoice; paradox of choice; ASSORTMENT SIZE; CHOICE; VARIETY; BEHAVIOR; TOO;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The paper aims to analyse and evaluate individuals' attitudes towards overchoice. In the first part of the paper, the problem of overchoice is discussed and research in this field is reviewed. In the second part of the paper, methodology for studying attitudes to overchoice is formed: the most probable heuristics and biases are chosen, a questionnaire is composed, and the procedure of gathering and validating data is described. In the third part of the paper, survey results and statistically significant relations are presented, insights are provided, results are summarized and possible directions for future research are outlined. The results of the study identify the presence of overchoice in Lithuania and illustrate the relationship between attitude towards overchoice and personal characteristics.
引用
收藏
页码：33 / 41
页数：9
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