QUALITY OF A MOBILE SPORT WEBSITE : DEVELOPMENT AND PSYCHOMETRIC EVALUATION OF A SCALE

被引：0
|
作者：
Ha, Jae-Pil [1 ]
Chung, Jinwook J. [2 ]
Lim, Choong Hoon [3 ]
机构：
[1] Gyeongsang Natl Univ, Dept Phys Educ, Gyeongsangnam Do, South Korea
[2] Winthrop Univ, Dept Phys Educ Sport & Human Performance, Rock Hill, SC 29733 USA
[3] Seoul Natl Univ, Dept Phys Educ, Seoul, South Korea
来源：
SOUTH AFRICAN JOURNAL FOR RESEARCH IN SPORT PHYSICAL EDUCATION AND RECREATION | 2017年 / 39卷 / 02期
关键词：
Mobile sport consumption; Mobile sport website quality; Sport fans; Psychometric Scale development; PERCEIVED SERVICE QUALITY; SATISFACTION; PERSONALIZATION; PERCEPTION; CONSUMERS; INTENTION;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
With the prevalence of mobile Internet usage among sport fans, providing quality service in a mobile setting has become an essential part of sport management. Given some unique characteristics of the mobile-accessed Internet over traditional PC-accessed Internet, the current research aimed to develop a psychometrically sound measurement of the Quality for Mobile Sport Website Scale (QMSWS). In Study 1, the content validity of the scale was established through a comprehensive review of literature and expert review, initial psychometric properties of the scale with college students (n=257). In Study 2, the factor structure of the scale was cross-validated from a general population (n=242) and its predictive validity was established. Overall, the results indicated that the QMSWS would be a valid and reliable scale to assess mobile website quality as perceived by sport fans.
引用
收藏
页码：69 / 87
页数：19
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