An Intelligent Recommendation Method of E-Commerce Based on Ontology

被引：1
|
作者：
Feng, Yong [1 ]
Xu, Hongyan [1 ]
Fang, Xin [1 ]
机构：
[1] Liaoning Univ, Informat Coll, Shenyang 110036, Peoples R China
来源：
2009 INTERNATIONAL CONFERENCE ON BUSINESS INTELLIGENCE AND FINANCIAL ENGINEERING, PROCEEDINGS | 2009年
关键词：
Electronic commerce; knowledge management; ontology; intelligent recommendation;
D O I：
10.1109/BIFE.2009.139
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
There are some problems, such as "new product", "new user" and "cold start" etc. in the current intelligent recommendation systems of e-commerce. To solve the above problems, we applied ontology technology in the intelligent recommendation of e-commerce and proposed a new intelligent recommendation method. Firstly, the concept of ontology was introduced and the ontology of e-commerce was built. Secondly, an intelligent recommendation method of e-commerce based on ontology was put forward. Furthermore, the working principle of the proposed method was analyzed and its core processes were described. Finally, the proposed method was proved to be rational and feasible via an experiment. The intelligent recommendation method can improve the efficiency of product retrieval and customer satisfaction.
引用
收藏
页码：592 / 594
页数：3
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