An Ontological Approach of the Cognitive and Affective Product Experience

被引：3

作者：

Tavares, David Ribeiro ^{[1
]}

Canciglieri Junior, Osiris ^{[1
]}

Guimaraes, Lia Buarque de Macedo ^{[2
]}

Rudek, Marcelo ^{[1
]}

机构：

[1] Pontificia Univ Catolica Parana, Ind & Syst Engn Grad Program PPGEPS, Polytech Sch, Curitiba, Brazil

[2] Univ Fed Rio Grande do Sul, Prod Engn Grad Program PPGEP, Porto Alegre, Brazil

来源：

FRONTIERS IN NEUROERGONOMICS | 2021年 / 2卷

关键词：

ontological approach; cognitive design; affective design; subjectivity; product experience; black box; DESIGN; NEEDS; DECISION; FEATURES;

D O I：

10.3389/fnrgo.2021.602881

中图分类号：

TB18 [人体工程学];

学科分类号：

1201 ;

摘要：

The cognitive and affective design aims to attract consumers with products and new products that provide innovative experiences with the intense functional and "cognitive" impact such as ease of use, in addition to "affective" impact as the pleasure of consuming. However, it is difficult to anticipate the consumer's preferences and intentionality, because what happens inside his mind, brain, or subjective experience (wishes, needs, and preferences) is not accessible. This study's objective was to propose an ontological and multidisciplinary approach to the cognitive and affective product experience through an explanation framework and a conceptual model. The model was tested, and the preliminary results indicate that the proposal contributes positively to the advance of the explanation, evaluation and translation of the product experience.

引用

页数：14

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