ORGANIZATIONAL COMPETITIVENESS: A SYSTEMATIC LITERATURE REVIEW

One of the basic economic laws that reflect the patterns of economic phenomena is the law of competition. According to it, in a market economy, those business entities with certain competitive advantages operate and develop successfully. Within the competitive market, organizations are forced to increase their competitiveness, forming certain competitive advantages in the appropriate space-time conditions. Globalization and integration trends make more stringent and complex requirements for various enterprises, leading to increased competition in national and international markets. The multifactorial dependence of organizational competitiveness makes it possible to form new ways to increase the level of this indicator. Endogenous and exogenous factors, in turn, create functional links between different sectors of the economy. This paper presents a bibliometric analysis of the concept of "Organizational competitiveness" using numerous software tools to identify links between factors of organizational competitiveness, its source, and antecedents. The methods used in the study include initial keyword search, data analysis and refinement, and clustering. Harzing's Publish or Perish tool is used for initial investigation, BibExcel, VOSviewer, and MS Excel -for data analysis and refinement. The article uses data from the three most significant databases of scientific publications: Google Scholar, Web of Science, and Scopus. Searching and comparing information taken from several sources alows for a comprehensive analysis of the literature and understanding of the principles of bibliometric maps of publications. In the framework of this study, the authors formed and analyzed cluster groups of concepts, the principles of their grouping, developed scientific approaches to clustering key terms in several databases. The relevance of this study lies in its impact on the process of forming conceptual clusters. With the help of the proposed scientific approaches, it is possible to explain the dependencies in the cluster distribution of individual definitions, their relationship with each other, the degree of belonging to a particular factor of organizational competitiveness.