This paper focuses on the benefits of differentiated products and services. In 2004, GrafTech introduced the Apollo pin-less electrode that was later renamed ALX (TM) after further improvements in the joint design. The article discusses the ALX (TM) recent performance at high productivity Electric Arc Furnaces around the world and the associated benefits. The paper also discusses the supply of value added services provided through the ArchiTech (TM) Arc Furnace evaluation system. Continuous monitoring of EAF parameters coupled with advanced analysis, reporting and alerting tools are discussed with practical examples of value delivery at EAF locations.