THE IMPACT OF TECHNOLOGICAL CHANGES ON EMPLOYEE RESISTANCE TO CHANGE IN MODERN ORGANIZATIONS

The purpose of this paper is to point out the impact that technological change has on the emergence of employee resistance in business organizations. Since the last century, there has been a revolution in technology and its use in the workplace. Business organizations have recently been facing processes of change and development, which aims to increase their ability to survive, grow and adapt to new business conditions, and is a particular challenge to foster employee collaboration and reduce resistance to introduction of new technological solutions. Implementing technological change into business processes and how employees adopt and apply them in the workplace is not always a simple process. Resistance to change affects the speed at which innovations are adopted, as well as attitudes, productivity, quality and employee relationships. In today's turbulent times, innovation in business is necessary to achieve a competitive advantage. New technologies contribute these constant advancements and bring about a wealth of new investment opportunities and a more favorable business environment, not only in countries that developed modern technologies hut also in many developing economies. The aim of the paper is to analyze through the literature the importance of understanding the impact of technological change on the the appearance of employee resistanceto change so that the process can he successfully and properly implemented. The importance of successful technological change is multiple and contributes to increasing competitiveness and maximizing the profits that a business organization makes.