Placing emotion and fantasy at the heart of the researcher-researched relationship The contribution of psychosocial studies

Purpose The purpose of this paper is to introduce psychosocial research methodology as a method that makes use of the emotions of researcher and researched and goes well-beyond empathetic understanding. Design/methodology/approach This short piece critically introduces the recently published book Further Researching Beneath the Surface (Volume 2): Psycho-social Research Methods in Practice, Eds Cummins, A.-M., and Williams, N., and analyses the psychosocial approach to qualitative research that emphasizes research as an emotional activity and makes use of the researcher's and the researched's emotional responses to each other in drawing interpretations about organizational phenomena. Findings By analysing transference and counter-transference, researchers can draw valuable insights into organizational phenomena that remain unseen by more conventional research methodologies. Originality/value Emotions, far from being the enemy of the researcher, can, if recognized properly, be valuable resources in social research.