Artificial Intelligence as the core technology for the Digital Transformation process

被引：0

作者：

Hajishirzi, Reihaneh ^{[1
]}

Costa, Carlos J. ^{[2
]}

机构：

[1] Univ Lisbon, ISEG Lisbon Sch Econ & Management, Lisbon, Portugal

[2] Univ Lisbon, ISEG Lisbon Sch Econ & Management, Adv CSG, Lisbon, Portugal

来源：

PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021) | 2021年

关键词：

artificial intelligence; digital transformation; digital technology; value creation; organizational barriers; INFORMATION; SYSTEMS; ERP;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Digital transformation (DT) is about change in every aspect of the organization, but fundamental technologies are the core of this conversion. In this paper, modern technologies, mostly Artificial Intelligence (AI), is studied. Also, the impact of AI in creating value for companies has been investigated. It also argues that the firms which accept these changes as opportunities will succeed in the digital age. In this research, by applying the literature review methodology, it was found that AI can enhance the customer experience. It expands the number of sales and enables real-time decision making.

引用

页数：6

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